We chose www.baird.law as our domain for a few compelling reasons. First, it's simple, to the point, and easy to remember. Our firm is based upon the fundamentals of straightforward, uncluttered service, so it was fitting for our domain name to follow suit. Second, .law is a new top-level domain that is available only to accredited attorneys and law firms. There was actually an investigation and vetting process to obtain approval to acquire our domain, and as in all things, we wanted to be on the cutting edge of the legal industry. Third (and maybe most importantly), .law is unconventional - we definitely consider ourselves to be an unconventional firm, and we believe that .law perfectly conveys that notion.