Professional Sports and Related Business Pursuits
Baird Law provides a full suite of custom tailored legal and business services for professional athletes, their agents and managers, and various other participants involved in the business of sport. We advise our clients on a full spectrum of issues, including sponsorship, endorsement, and representation agreements, athlete appearances, name, image, and likeness licensing, golf course design agreements, instructional sports camps, and copyright and trademark issues. Through Baird Communications, a Baird Law partner organization, we also deliver branding and public relations strategy, media training, event planning, and related services to ensure cohesiveness between the athlete’s sport-related agreements and to optimize brand positioning in the marketplace.
Off the course/field, Baird Law also assists its clients on a wide variety of professional and personal issues, including business deal structuring and negotiation, investments in real estate and development, restaurants and hospitality, venture capital investment and advocacy, start-up ventures, and the construction of personal or vacation residences. We also maintain a worldwide network of professional advisors in the legal, business, and financial fields, which enables us to serve fully our clients’ needs on both sides of the Atlantic.